📚 Overview 📚
The Freelance & Entrepreneurship Academy transforms skilled learners into digital
entrepreneurs and independent professionals. Participants learn to package their
expertise, build personal brands, master freelance platforms, and manage digital
businesses profitably.
This Programme covers AI-driven freelancing, content monetisation, business
automation, and client acquisition — everything needed to thrive in the global digital
economy.
Duration:
18 to 22 weeks (Morning, evening & Saturday sessions)
Cost Range:
£2,950 – £4,950
(Discounts available for RDE alumni and multi-course enrolments. Bursary-supported
pathways under consideration.)
📑 Programme Breakdown 📑
Freelancing Foundations
• Understanding the Digital Freelance Economy
• Identifying Profitable Skills (Tech, Writing, Design, Data, PM, etc.)
• Marketplaces Overview: Upwork, Fiverr, Freelancer, Toptal
• Creating Winning Profiles & Service Offers
• Freelancing Ethics, Contracts & Client Expectations
• Time and Task Management for Freelancers
• AI Tools for Freelancers (ChatGPT, Canva, Notion, Jasper)
Digital Entrepreneurship Essentials
• Transitioning from Freelancer to Entrepreneur
• Business Model Canvas & Value Proposition Design
• Setting Up a Digital Business (Legal, Tax, Registration, Branding)
• Building Your Offer Stack: Core, Premium, Retainer Packages
• Email Marketing & CRM for Entrepreneurs
• Business Automation with Zapier, Make, and AI Tools
• Leveraging AI for Business Ideation and Strategy
Marketing & Branding for Profit
• Personal Branding Masterclass
• Building a Portfolio Website (WordPress, Wix, Notion)
• SEO for Personal Brands and Freelancers
• Social Media Marketing for Freelancers
• Storytelling & Video Marketing for Growth
• Copywriting that Sells
• Building and Managing an Audience
Client Acquisition & Relationship Management
• Crafting High-Impact Proposals & Pitches
• Negotiation & Closing Techniques
• Managing Client Expectations and Scope
• Building Long-Term Client Retainers
• AI-Driven Proposal Writing & CRM Automation
• Using Data to Improve Client Experience
Financial Intelligence for Digital Professionals
• Pricing Strategies (Hourly, Retainer, Value-Based)
• Invoicing, Cashflow, and Budgeting Tools
• Tax and Accounting Basics (UK and global freelancing compliance)
• Passive Income Streams: Templates, Courses, and Digital Products
• Funding and Scaling Opportunities for Small Digital Businesses
Capstone Project & Mentoring
• Develop and Launch Your Own Freelance or Business Brand
• Create a Full Business Plan and Marketing Strategy
• Live Project: Deliver a Paid Freelance Project or MVP
• Personal Mentorship and Post-Programme Support
📑🎓 Courses & Certifications 🎓📑
• RDE Certified Freelance Expert (RCFE)
• RDE Certified Digital Entrepreneur (RCDE)
• Optional Add-ons: Google Digital Garage – Fundamentals of Digital Marketing,
HubSpot Inbound Marketing, Coursera Entrepreneurship Certification
💰 Career Pathways & Potential Income 💰
Permanent Roles (Typical Annual UK Salaries)
| Role | Salary / Range |
|---|---|
| Digital Marketing Consultant | £35k – £55k |
| Social Media Manager | £32k – £50k |
| Business Development Executive | £35k – £55k |
| Brand & Content Strategist | £38k – £60k |
| Startup Operations Manager | £40k – £65k |
| Digital Product Manager | £45k – £70k |
| Growth Marketing Specialist | £38k – £60k |
| eCommerce Manager | £40k – £68k |
| Community Manager | £30k – £45k |
| AI Content Strategist | £40k – £65k |
Freelance/Contract Earnings (Average Day Rate or Monthly Income)
| Role | Contract Rate / Income |
|---|---|
| Freelance Digital Marketer | £200 – £400 / day |
| Copywriter / Content Creator | £180 – £350 / day |
| Web Designer | £200 – £450 / day |
| SEO/SEM Specialist | £220 – £400 / day |
| AI Prompt Writer | £200 – £400 / day |
| Virtual Business Consultant | £250 – £500 / day |
| Freelance Project Manager | £250 – £450 / day |
| Social Media Strategist | £200 – £350 / day |
| Course Creator / Trainer | £250 – £500 / day |
📚 Learning Outcomes 📚
By completing this academy, participants will:
1. Build a profitable freelance brand from scratch.
2. Secure clients locally and internationally.
3. Automate business operations with AI tools
Instructor
