Digital Marketing Analytics & Automation Expert
📑Modules 📑
• Google Analytics (GA4 deep dive)
• Google Tag Manager & Conversion Tracking
• Email Marketing (Mailchimp, ActiveCampaign, Klaviyo)
• Marketing Automation (HubSpot, Marketo, Pardot)
• Performance Analytics (KPI dashboards, ROI reporting)
• AI in Marketing Analytics (predictive analytics, churn forecasting)
• Capstone Project: Build a marketing automation & analytics dashboard
🎓 Certifications 🎓
• Google Analytics 4 (GA4) Certification
• HubSpot Inbound Marketing Certification
• Salesforce Marketing Cloud (optional advanced)
🛣️📑 Career Pathways & Salaries (UK Market)
Permanent Roles (Annual) 📑🛣️
1. Digital Marketing Executive → £28k–£38k
2. SEO Specialist → £30k–£45k
3. Social Media Manager → £32k–£48k
4. PPC Specialist (Paid Ads) → £35k–£50k
5. Marketing Analyst → £32k–£45k
6. Content Strategist → £35k–£48k
7. Growth Hacker / Performance Marketer → £40k–£55k
8. Marketing Automation Specialist → £38k–£52k
9. Digital Campaign Manager → £40k–£58k
0. Brand & Digital Strategist → £42k–£60k
11. Digital Marketing Consultant → £50k–£70k
12. E-Commerce Marketing Manager → £45k–£65k
13. Customer Acquisition Manager → £45k–£68k
14. Digital Analytics Manager → £48k–£72k
15. Head of Digital Marketing → £65k–£95k
🤝 Contract Roles (Daily Rate) 🤝
1. Digital Marketing Executive → £150–£250/day
2. SEO Specialist → £200–£350/day
3. Social Media Manager → £220–£350/day
4. PPC Specialist → £250–£400/day
5. Marketing Analyst → £220–£330/day
6. Content Strategist → £250–£375/day
7. Performance Marketer → £300–£450/day
8. Marketing Automation Specialist → £280–£420/day
9. Campaign Manager → £300–£450/day
10. Brand Strategist → £350–£500/day
11. E-Commerce Marketing Manager → £350–£550/day
12. Customer Acquisition Manager → £350–£550/day
13. Digital Analytics Manager → £400–£600/day
14. Digital Marketing Consultant → £400–£650/day
15. Head of Digital Marketing → £500–£750/day
Instructor
