Integrated Digital Marketing Expertise (IDME)
Pathway: Combines all three tracks — Digital Marketing & SEO Strategy Expert, Social
Media Marketing & Paid Ads Expert, and Digital Marketing Analytics & Automation
Expert — into one advanced journey.
📑Course Structure & Modules 📑
Phase 1: SEO & Content Foundations (Weeks 1–10)
• SEO Fundamentals (on-page, off-page, technical SEO)
• Content Marketing & Copywriting Essentials
• Blogging & CMS Tools (WordPress, HubSpot CMS)
• Link Building Strategies
• Keyword Research & Competitor Analysis (SEMRush, Ahrefs)
• AI in SEO & Content Optimisation (ChatGPT, Jasper)
• Capstone Mini-Project 1: Build a complete SEO campaign
🎓 Certifications 🎓
• HubSpot Content Marketing Certificate
• Google Digital Garage: Fundamentals of Digital Marketing
• SEMRush SEO Fundamentals
Phase 2: Social Media & Paid Ads (Weeks 11–20)
• Social Media Marketing (LinkedIn, Meta, TikTok, X)
• Paid Ads (Google Ads, Facebook Ads, LinkedIn Campaigns)
• Video Marketing (YouTube, Reels, Shorts)
• Influencer Marketing & Community Management
• Social Media Automation Tools (Hootsuite, Buffer, Later)
• AI in Social Media (predictive ad targeting, AI creative tools)
• Capstone Mini-Project 2: Multi-platform paid campaign with analytics
🎓 Certifications 🎓
• Meta Blueprint Certification
• Google Ads Certification
• LinkedIn Marketing Solutions Certificate
Phase 3: Analytics, Automation & Strategy (Weeks 21–32)
• Google Analytics 4 (GA4 deep dive)
• Google Tag Manager & Conversion Tracking
• Email Marketing (Mailchimp, Klaviyo, ActiveCampaign)
• Marketing Automation (HubSpot, Pardot, Salesforce Marketing Cloud basics)
• Performance Analytics (dashboards, KPIs, ROI tracking)
• AI in Marketing Analytics (predictive churn, AI campaign optimisation)
• Capstone Final Project: End-to-end digital strategy (SEO + Paid + Analytics) for
a simulated client
🎓 Certifications 🎓
• Google Analytics GA4 Certificate
• HubSpot Inbound Marketing Certificate
• Salesforce Marketing Cloud (optional advanced)
💰 Career Pathways & Salaries (UK Market) Permanent Roles (Annual) 💰
1. Digital Marketing Executive → £28k–£38k
2. SEO Specialist → £30k–£45k
3. Social Media Manager → £32k–£48k
4. Paid Ads Specialist (PPC) → £35k–£50k
5. Marketing Analyst → £32k–£45k
6. Content Strategist → £35k–£48k
7. Growth Hacker / Performance Marketer → £40k–£55k
8. Marketing Automation Specialist → £38k–£52k
9. Digital Campaign Manager → £40k–£58k
10. Brand & Digital Strategist → £42k–£60k
11. Digital Marketing Consultant → £50k–£70k
12. E-Commerce Marketing Manager → £45k–£65k
13. Customer Acquisition Manager → £45k–£68k
14. Digital Analytics Manager → £48k–£72k
15. Head of Digital Marketing → £65k–£95k
🤝 Contract Roles (Daily Rate) 🤝
1. Digital Marketing Executive → £150–£250/day
2. SEO Specialist → £200–£350/day
3. Social Media Manager → £220–£350/day
4. Paid Ads Specialist → £250–£400/day
5. Marketing Analyst → £220–£330/day
6. Content Strategist → £250–£375/day
7. Performance Marketer → £300–£450/day
8. Marketing Automation Specialist → £280–£420/day
9. Campaign Manager → £300–£450/day
10. Brand Strategist → £350–£500/day
11. E-Commerce Marketing Manager → £350–£550/day
12. Customer Acquisition Manager → £350–£550/day
13. Digital Analytics Manager → £400–£600/day
14. Digital Marketing Consultant → £400–£650/day
15. Head of Digital Marketing → £500–£750/day
Instructor
